Jo Reeves
Founder & editor
I started Hobbify because I wanted to learn crochet and couldn't find a trusted voice to cut through the noise. Twenty minutes of searching gave me 47,000 YouTube results, 300 Skillshare classes and three Reddit threads arguing about which hook to buy. I closed the laptop and started again the next evening with a different plan.
Professionally I spent the last decade in editorial work — magazines, brand writing, the occasional guidebook. What I'd never done was sit with a craft long enough to feel properly useless at it, which, it turns out, is the thing that teaches you how to explain it to someone else.
On Hobbify I write the cross-craft pieces — crochet vs knitting, hand sewing vs machine, whether a £100 machine really is enough. I also edit the rest of the team's writing. If a guide feels a bit too polished, I'm the one who probably pushed it there.
- Expertise
- Course reviewsCross-craft comparisonsEditorial voiceBeginner guidance
- At Hobbify
- Founded Hobbify in April 2026
- First thing they made
- A lopsided dishcloth that stopped being square by row four. Still have it. Still not square.
- Why they write for Hobbify
- “Because no one was going to tell you plainly whether to spend £100 or £400 on your first sewing machine.”
The rest of the team
Who else writes here.
Ready when you are
Ready to pick a craft?
Pick a craft and we'll hand you the course, kit and guide for it.