HobbifyStart
Portrait of Priya Sharma, Hobbify's embroidery lead, stitching a botanical hoop in warm editorial light
EmbroideryManchester, UK

Priya Sharma

Embroidery lead

I did my degree in textile design at Manchester Met — mostly printed textiles, but embroidery kept sneaking into every project. My final-year piece was a 2-metre botanical hoop on stretched linen and it did my back in for a month. Worth it.

After graduating I didn't want to work in fashion, so I set up monthly embroidery workshops with a community arts organisation in Ancoats. Mostly women in their thirties and forties who wanted something to do that wasn't a screen. I ran those workshops for five years — if you came to one between 2020 and 2024 and left with a half-finished botanical hoop, that was me.

On Hobbify I write the embroidery guides. My specialism is botanical and plant work — messy, organic, imperfect. I don't do cross stitch and I don't work on Aida. Please don't ask.

Expertise
Hand embroideryBotanical hoopsCommunity teachingFloss & fabric
At Hobbify
Writing for Hobbify since April 2026
First thing they made
A very wonky peony in six shades of pink, age 22. Still on my mum's kitchen wall.
Why they write for Hobbify
Because a proper wooden hoop, decent floss and a sharp needle fix about 80% of the reasons people give up on embroidery.

Ready when you are

Ready to start embroidery?

Priya's tested course pick and the exact kit you'll need to follow along.